Makenewblog

The SEO landscape for law firms is fiercely competitive. Not surprisingly, law firms were early adopters of SEO and remain some of the most aggressive spenders. However, not all law firms got it right, and many remained on the sidelines. Unlike some industry laggards, the legal profession as a whole appears to understand that digital marketing is a necessary piece of an effective overall marketing strategy. Lawyers understand that gone are the days of leveraging the “yellow pages” or securing the back cover of the telephone book to drive new business. Law firms should leverage multiple digital marketing strategies, including paid ads on Google and Facebook, but SEO content writing is a particularly effective strategy for lawyers. That is because law is knowledge-based, and the written word is highly conducive to spreading that knowledge to a sizable online audience. So, to the law firms and SEO agencies who work with attorneys – let’s dig into what I think is one of t...

With job postings still scarce, job security dissipating, and wages seemingly stagnant at best, many people are trying to establish some security by creating multiple streams of income. It’s a smart strategy, but if you have trouble leaving your home or primary position to get to a second job, you’ll find yourself frustrated and stressed out. Perhaps you’re raising kids and you’re committed to not using daycare. Maybe you’re a little older and can’t commit to a full-time job. Or you might be injured or disabled, making it difficult for you to leave your home each day. Whatever your reason is, if you’re stuck at home most of the day, you’ve probably thought about the income you could be making by taking a work-from-home job or running your own business. Good news: There are plenty of legitimate ways to earn extra money sitting right where you are right now. Some of them involve starting your own small business, while others mean working for someone else using your home as an off...

In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10% in six years. No matter how much you spend on your paid advertisements, there’s a 26% chance your target audience won’t even see them. Voice search is growing. To date, there are 4.08 million voice assistants in use worldwide. This means users can get answers to their online queries without even visiting a website. In the future, the only content people will read is authority content written by experts. So, now it’s time to focus all your energy on content marketing! But wait… Not so fast. Because there’s content marketing that works. And there’s content marketing that doesn’t. To achieve the former, you first need to master the right content marketing skills for success. What are these skills? The Top 10 Content Marketing Skills to Learn for Greater Brand Success The good news is you don’t need ...

Can you really make money blogging by turning your personal passions, knowledge, or experience into a real income on the internet? More than a decade after the Wall Street meltdown, people are still finding it tough to recover past losses and make ends meet. Fewer and fewer of us can count on steady, lifelong employment, and for those who are so fortunate, the salary and benefits (if any) are barely enough to meet our basic needs. Second job, anyone? In America, two-income families are the norm but think of the havoc it wreaks on your daily life. You’re so exhausted by the time you get home from work; you barely have enough time and energy to make dinner and help the kids out with their homework. Even that becomes difficult if you work at more than one place, whether evenings or on weekends. Earn More Money With a Side Hustle Like Blogging The reality is we are moving to a freelance and gig economy where more and more people are making money on their own terms through a s...

1. For clumsy fingered folks, if you accidentally close a tab on Google Chrome, press Control+Shift+T and it’ll come back from the dead. 2. If you’re in a particular country that can’t access important content on US websites like Hulu or Netflix, Firefox and Google Chrome offer a free extension called Media Hint that can have you watching Orange is the New Black and other American exclusives in no time. 3. Control+F or Command+F will allow you to find specific terms on a page. If only life had a version of this for when we lose our keys, phone, dignity, etc. 4. Want to surf the web in private with no recording of your web habits? For Firefox users, press control+shift+p, or for Chrome it’s control+shift+N, and you’ll be browsing off the record. This isn’t just for porn watching purposes as one might think, but for several other benefits such as websites that track your cookies and use ’em to their advantage (I’m looking at you, hotel & airline companies). This simple inco...

There was once a time when there was no SEO metric more important than PageRank. You could buy it. You could sell it. And that was the problem Google created for themselves when they gave us pesky marketers the green bar. It was called toolbar PageRank. And it broke Google. We’ll get into that a bit further below. But first, let’s go back even further. The Origins of a Search Engine In 1996, Sergey Brin and Larry Page, together with some other academics at Stanford who likely regret not getting more heavily involved with what it became, developed and patented the system that would be trademarked as PageRank. The patent for the system was granted to Stanford, and Brin and Page gave up shares in Google for exclusive rights to it. Shares that sold just 9 years later for over $300 million. But what made this patent so valuable? What was PageRank? PageRank Revolutionized Search In simplest terms, PageRank brought links into the ranking equation. It’s easy...

Links are Google’s #1 ranking factor. Their importance in the entire Search Engine Optimization dynamics is evident from the fact that backlinks are Google’s Reputation Management Tool. Link building is all about getting web pages to link to each other. With the presence of links on the web, the users are able to get around more relevant data on the internet. When it is about search engines, links help them crawl the pages of your website and this is probably the top reason that your link building activity should be on point. As long as you take your link building activity seriously and are doing it in the right manner, you are helping your own website rank well and also helping the audience reach discover deserving content. Eight link building techniques that can still work for you in 2019 Let’s check them out. 1. Help a Reporter Out technique Also known as the HARO, the Help a Reporter Out technique works through a platform meant for journalists and sources. Whil...

It has been discovered that search engines, including Google, are indexing invites to private groups on WhatsApp. A journalist named Jordan Wildon made this discovery and shared the following information on Twitter: “Your WhatsApp groups may not be as secure as you think they are. The “Invite to Group via Link” feature allows groups to be indexed by Google and they are generally available across the internet. With some wildcard search terms you can easily find some… interesting… groups.” Any link to a WhatsApp group that was shared outside of a private message could be found in Google. Users could follow the links to join the group. The fact that the links were, at some point, shared publicly is what lead Google to indexing the content in search results. Google’s Danny Sullivan acknowledged this on Twitter, saying: “Search engines like Google & others list pages from the open web. That’s what’s happening here. It’s no different than any case where a site allows UR...